Interactive Advertising Bureau Board Member, Chair Lead Generation Committee and Member E-mail Standards & Practices Committee Download the Interactive Advertising Bureau's "Online Lead Generation: B2C and B2B Best Practices for U.S.-Based Advertisers and Publishers"

TrueLeads| E-mail| Display| Distribution| Targeting| Clients| Case Studies

Generate a high volume of high quality leads on an efficient cost per lead basis with TrueLeads.

Unlike simple "checkbox" co-registration programs, TrueLeads is a double opt-in process that enables you to collect detailed contact information from interested consumers who proactively REQUEST to be contacted by your company.

Collect first and last name, e-mail address, physical address, phone number, age, gender, and any custom information you need to qualify the lead.

With each lead generated, you gain a highly receptive consumer for ongoing marketing efforts such as e-mail campaigns, direct mail or telemarketing.

High Volume

• Drive a high volume of qualified leads across our extensive network of top sites, including Weather.com, About.com and CoolSavings.com.
• 10 million unique monthly visitors
• 100 million quality leads generated per year for our advertisers

High Quality

• Two-step, double opt-in form requires user confirmation and completion of custom fields
• Auto responder e-mail sent after lead submitted to further qualify or increase conversion
• Physical address verified against U.S. Postal Service database
• Phone and e-mail syntax validation
• Network wide de-duplication and real-time data feeds

Unique Modeling & Targeting

• Robust team of Analytics professionals to maximize your ROI
• Target based on zip, age, gender, income, ethnicity, home value
• Best Customer Modeling to identify your most valuable consumers
• Soft Offer Modeling to optimize pay-up rates for bill-me-later offers

Contact us to learn more about TrueLeads.