Q Interactive's Display Advertising drives significant, relevant traffic to your brand via unprecedented predictive behavioral targeting.
What Makes Q Different?
Most networks that promote behavioral targeting simply offer a solution that reacts to consumer behavior by re-targeting those who have visited a particular Web property, such as a financial or women's site. Q Interactive's predictive behavioral targeting is a proactive solution that is fundamentally different. Our automated targeting and optimization system, the TrueConversion Engine™, combines a wealth of self-reported geo-demographic, online behavioral and transaction-based behavioral data to create custom algorithms that proactively predict which consumers are most likely to click through and interact with your brand. Our engine continually learns and refines in real-time, so your campaign is constantly optimized to find the best-performing sites/sections and consumers.
In addition:
- We've collected over 1600 consumer data points over 10+ years in a single global consumer database
- The transaction-based data we collect when consumers take advantage of an offer during registration, site and email activity on our network provides a more complete, more robust profile of each consumer's behavior and interests
- The geo-demographic data we collect is self-reported, not presumed like other providers', so our consumer profiles are better defined and provide truer insight
- We have more than 10 years of database marketing and online marketing management expertise to help you maximize your campaign results
Reaching Valuable Consumers
The Q Network offers access to valuable but hard-to-reach consumers on high-quality publisher sites, including Q Interactive's own flagship site, CoolSavings.com, a leading consumer savings destination since 1997 and the #1 coupon site on the Internet.
- 52 million unique consumers per month*
- Unduplicated reach comprises 20% of the Internet population*
- 60% have an annual household income of $60,000 and above
Optimization
- Real-time auto optimization ensures advertisers find the best-performing sites/sections and consumers
- Global Frequency Management optimizes how frequently a user sees your ad across our network to prevent overpayment for less valuable users
- We optimize by creative, performance and site
All IAB standard unit sizes available
- 300 x 250 (Medium Rectangle)
- 250 x 250 (Square Pop-Up)
- 468 x 60 (Full Banner)
- 120 x 600 (Wide Skyscraper)
- 729 x 90 (Leaderboard)
*comScore, June 2008
Contact us to learn more about Display Advertising.
